Michael Casha

A bit about me.

I'm the Associate Marketing Director for Consumer Credit Cards at National Australia Bank (NAB), leading acquisition, retention and migration.

My career has spanned across Technology, Digital, Market Research & Marketing at various small and large organisations. And, with those end-to-end skills I also undertake digital consulting on the side.

I'm driven by delivering great outcomes that are good for customers, and for business. And, I absolutely love leading teams - having influence over bigger outcomes is something that excites me! Seeing others develop along the way is the icing on the cake.

Aside from work, I’m genuinely passionate about using my skills to better the lives of those around me. I'm involved in my community in many ways including as a media advocate with Carers Victoria, and as a volunteer rescue leader with the Victorian State Emergency Service.

My Skills

What I Can Do

Mass-Reach (ATL) Marketing

Mass-reach awareness marketing campaigns, from research to execution, including TV, Outdoor, Social, Influencers & Digital.

1:1 (BTL) Marketing

Multi-channel, data-driven, targeted 1:1 campaigns including eDM, DM, SMS and in-app messaging.

Stakeholder Management

Executives to team members, internal to external. Bringing people together to achieve a bigger goal is what I love!

Strategy

Qualitative & quantitative research, Customer Value Propositions, Take To Market Strategies and endorsement.

Web Development/Design

Design and build of websites, web applications and personalised email campaigns. HTML, CSS, Javascript, PHP, Wordpress, Drupal & Joomla.

Data

Source, understand and interpret data including Google/Adobe Analytics, SQL, Excel and Stakeholder Packs/Presentations.

NAB Honour
Highest Employee Recognition (2017 & 2020)

Honorary Life Membership
Carers Victoria (2018)

Portfolio

Some of my work

  • All
  • Marketing
  • Web Design
  • Volunteer
Red NAB StraightUp Credit Card displayed over a blurred person in background
NAB StraightUp Card
Marketing lead for CVP, card design, internal colleague launch, consumer public relations and mass-reach awareness campaign. Delivered customer reach of 12M and 3K applications in the first 48 hours.

Visit nab.com.au/straightup
Screenshot of the NAB Home Loan Check In eDM
NAB Home Loan Check In
Executed the eDM and DM components of the NAB Home Loan Check In, delvered to 600K customers which drove $1.6B in new needs with $286M in confirmed drawn lending.
Truly Incredible Care campaign logo over Michael and David Casha
Carers Victoria Truly Incredible Care Campaign
Featured as one of three hero talent in campaign to raise awareness of unpaid carers in Victoria.

Visit trulyincrediblecare.carersvictoria.org.au
Screenshot of Umpire.AFL website
Umpire.AFL
Coded the Umpire.AFL website from design files provided. Developed on Drupal (CMS), and included Google Analytics implementation and SEO.

Visit umpire.afl
Photo of Little Dreamers volunteers and staff
Little Dreamers Big Dreamers Team Leader (volunteer)
The Big Dreamers Personal Development Program runs for six months with 15 inspiring Young Carers aged 13-18. The aim of the program is to empower, develop resilience and provide the opportunity for building new skills and finding hidden talents.

Visit littledreamers.org.au
Michael and Vicky Casha in SES uniform
VICSES Rescue Volunteer & Deputy Controller
Active volunteer since 2008. Emergency response to road crashes, storm/flood incidents, search & rescue, police assist, etc.
Screenshot of the NAB Property Insights website
NAB Property Reports
Led development of property reports for NAB, with third party API provider CoreLogic, which provide customers with access to estimated property values and more. Has been one of NAB's strongest lead drivers over the past four years.

Visit nab.com.au/propertyreport
Screenshot of the NAB Credit Health landing page
NAB Credit Health
Led strategy and development of the NAB Credit Health online tool, providing customers with access to their credit score and personalised insights. 22K fully activated and ID-checked users within the first week of launch, via earned media.
Photo of the Victorian Government Carer Advisory Committee Zoom call in 2020
Victorian Carer Advisory Group Member
Chaired by the Parliamentary Secretary for Carers and Volunteers, Anthony Carbines for Minister for Disability, Ageing and Carers, Hon Luke Donnellan MP.
Photo of David and Michael Casha, plus Channel 7 camera man and interviewer
Carers Victoria Media Ambassador
Represent unpaid family carers on behalf of Carers Victoria via many media opportunities. Opportunities include: Channel 10's The Project, 7 News, ABC Radio, Herald Sun, The Age and MX Newspaper.
Screenshot of Women's AFL eDM
Women's AFL
Developed 2018 Women's AFL eDM campaign (HTML & CSS), including personalisation build in Mailchimp.
Photo of Lifeblood donor centre
Red Cross LifeBlood National Donor Advisory Committee
Represent Australian blood donors and provide guidance to LifeBlood on various aspects of the donor experience.
Talent holding phone with Beem It application
Beem It
Led major components during the initial development of the Beem It joint venture between CommBank, Westpac and NAB - including contributions to contract negotiations, brand proposition research and development.
NAB and Apple Pay social media advertisement
NAB Digital Wallets
Led NAB's commercial negotiations and Take To Market launch of Apple Pay, Samsung Pay, Google Pay, Amazon Alexa, Google Assistant and Beem It.

Visit nab.com.au/waystobank
Screenshot of Waringarri Aboriginal Arts website
Waringarri Aboriginal Arts
Volunteered in Kununurra (Western Australia) with Waringarri Aboriginal Arts, developing them a new Wordpress-based website with ecommerce to enable staff and artists to promote their products and tours.
Contact

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