I'm the Associate Marketing Director for Consumer Credit Cards at National Australia Bank (NAB), leading acquisition, retention and migration.
My career has spanned across Technology, Digital, Market Research & Marketing at various small and large organisations. And, with those end-to-end skills I also undertake digital consulting on the side.
I'm driven by delivering great outcomes that are good for customers, and for business. And, I absolutely love leading teams - having influence over bigger outcomes is something that excites me! Seeing others develop along the way is the icing on the cake.
Aside from work, I’m genuinely passionate about using my skills to better the lives of those around me. I'm involved in my community in many ways including as a media advocate with Carers Victoria, and as a volunteer rescue leader with the Victorian State Emergency Service.
Mass-reach awareness marketing campaigns, from research to execution, including TV, Outdoor, Social, Influencers & Digital.
Multi-channel, data-driven, targeted 1:1 campaigns including eDM, DM, SMS and in-app messaging.
Executives to team members, internal to external. Bringing people together to achieve a bigger goal is what I love!
Qualitative & quantitative research, Customer Value Propositions, Take To Market Strategies and endorsement.
Source, understand and interpret data including Google/Adobe Analytics, SQL, Excel and Stakeholder Packs/Presentations.
Highest Employee Recognition (2017 & 2020)
Honorary Life Membership
Carers Victoria (2018)